Readers: Pharmacists, Hospital Pharmacists
Focus: All phases of pharmacy for community & health-system pharmacists, HMO & consultant pharmacists, chain headquarters executives & buyers, mail-order pharmacists, wholesalers, academia, & others. Concise, easy-to-read news reports cover managed care trends; professional issues; national & state governmental activities; new prescription drugs, OTCs, and health & beauty care products; retail management & store operations; and new merchandising & marketing techniques. Original research is emphasized. An advisory board of pharmacy leaders provides continuous feedback. A Health-System Edition for health-system pharmacists is published in the second issue of each month. |
